March 10, 2013 12:57pm
QR codes are quickly becoming the future, especially when it comes to the world of mobile web and also when it comes to relaying a series of information. This information may relate to a certain product or service or otherwise a particular promotion taking place. Alternatively, the info encased in a QR Code may also showcase a specific URL, an address, a map or alternatively a web page. All of this is of great use to the consumer.
The difference in the QR Code system however is the way in which this information is showcased. For example, advertisements that don't utilise this software will often showcase an assortment of text. For the busy individual, this content is sometimes a little difficult to take in. With a QR code, all the ad needs to portray is an attractive picture - this image will draw the consumer in, they will then take a snap shot of the QR code using a tech-savvy device, such as a smartphone. The smartphone is able to scan the code and as such, unearth the data hidden in this matrix code.
There are a number of free apps available, all of which allow you to read such coding. QR codes are often seen on the likes of billboards, splashed across the pages of magazines, on business cards and on the side of vehicles.
Those on business cards will sometimes link the consumer directly to Google maps. This will in turn allow them to source the company in question!
Such a system allows the brand in question to advertise an assortment of information using only a small area. This comes as great news to those that both wish to save on space as well as money.
pBsmart connections and their features’ are therefore becoming extremely popular, mainly because they allow current businesses to portray a wide range of media in a simple and efficient manner! A fast-paced business world requires fast-paced marketing tools and QR Codes and PbSmart connections offer just that.